Andreu Ortiz, executive coach

Executive coaching · Leadership in the age of AI

Leading today takes
more than experience.

I work with executives and teams making complex decisions at a time when AI, constant change and human pressure converge. Executive coaching with judgment, method and depth.

Leaders and teams who have trusted me

  • Publishing
  • Energy
  • Health
  • Automotive
  • EdTech
  • International consulting
ICF PCCLeadership Circle CertifiedGoogle AI ProfessionalCambridge Ethical AIExecutive MBA

Who I am

I don't do conventional coaching.

I'm Andreu Ortiz. I've spent more than ten years working with executives and teams at Xpand International. I've supported leaders through executive-level transformations, teams in conflict and high-potential professionals ready to step up.

What I do differently is combine three things that rarely come together.

Read my full background

Coaching

The craft of an executive coach

ICF PCC certified, Leadership Circle Profile®, Hogan Assessment, Persolog. Over 1,500 hours of executive coaching delivered.

Academia

The judgment of a professor

Associate professor at EADA Business School. Professor of Conflict Management at EAE. Continuous education at Harvard Online, Cambridge and the University of Illinois.

Technology

The view of someone living inside AI

Google AI Professional Certificate. Ethical AI from the University of Cambridge. GenAI for Executives (IBM). Daily AI application in real coaching processes.

Services

Three ways to work together.

See all three programs →
For decisions with no playbook.

1:1 executive coaching

For decisions with no playbook.

Six-month program for C-level, VPs and directors in moments of transition, high exposure or complex decisions. Leadership Circle 360° assessment, Hogan profile if relevant, sessions every 2-3 weeks.

Book an exploratory conversation
When the committee decides how the organization operates.

Program for executive committees

When the committee decides how the organization operates.

12-month program with Leadership Circle 360° applied to the collective, for committees that need to operate with focus, speed and shared accountability. Recent case: 25 leaders, +34% LQI, results sustained at 18 months.

See the program
A week walking with purpose.

Camino de Santiago

A week walking with purpose.

Coaching retreat in small groups for professionals who need a meaningful pause. Investment: €2,500 including lodging, meals and materials. Next edition: dates TBC.

Discover the program

1:1 Program · Leadership in AI deployment

When you deploy AI, what gets written into infrastructure is your signature as a leader.

A 12-week program — with a 6-week sprint as an alternative entry — that applies the Leadership Circle framework to executives making AI adoption decisions, designing agents and shaping organizational culture right now. AI has removed the frictions that used to regulate your reactive stage; internal governance is the critical decision.

See the program

Four pillars of the program

  1. 01Leadership Circle applied to AI deployment
  2. 02The leader's internal governance
  3. 03Agent design and the signature of stage
  4. 04AI Diagnostic as entry point

Featured testimonial

“The training session stood out for its strong practical focus, with concrete examples of how to apply AI across the different stages of a recruitment project. The content was clear, relevant and well aligned with our company's AI maturity, enabling a realistic and gradual adoption.”
Pedro HipólitoFounder & Partner — ARGO · Executive Search

Insights

Thinking in progress.

All articles →

Credentials

Training that sustains the work.

Continuous training, international certifications and direct experience in the three disciplines that make up my practice: coaching, academia and applied artificial intelligence.

Coaching

  • ICF PCC — Professional Certified Coach
  • Leadership Circle Profile® Certified
  • Hogan Assessment Certified
  • Persolog Certified

Academia

  • Executive MBA — UNIR
  • Harvard Online — Leading People, Change, Strategic Thinking
  • Associate Professor — EADA Business School
  • Foundations in Design Thinking — IDEO U

Artificial Intelligence

  • Google AI Professional Certificate
  • Ethical AI Essentials — University of Cambridge
  • GenAI for Executives & Business Leaders — IBM
  • Cambridge Ethical AI Executive MBA

Cases

What changes when we work together.

“I had the opportunity to work with Andreu as my coach while he was at Ezra. He has an uncanny ability to cut through layers of arguments very quickly and drill down to the core of a problem, lay it out for you, and find the options. It made the sessions I got to spend with him very fruitful and brought clarity in challenging times. A recommended coach!”

Christian Taube

VP Cyber Services International — Beazley Security

Next step

Shall we talk?

30 minutes. No commitment. You'll know if I can help you and, if I can't, I'll tell you who can.